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2013 Scion FR-S Debut: Revival of the Japanese Sports Car Wars?
Written by: Matthew Askari
on
December 2 2011 12:15 PM
An eager crowd huddled tightly on an unusually windy and chilly night in Hollywood, happy to be in a studio awaiting Scion vice president Jack Hollis’ introduction to the all-new FR-S. This was no small affair. Toyota’s alternative youth-oriented brand has teetered along, but forums and chat rooms have been abuzz for months waiting for this night. The 2013 Scion FR-S just might be the catalyst to bring it all back.
Hollis got the crowd amped: reciting things we’ve heard and seen here and there, though when compiled make for an engaging narrative. A car with near even front-to-back (53/47) weight ratio; a lower center of gravity than the Porsche Cayman; lighter weight than the Honda S2000, and on and on. Weight was appropriately emphasized— if you want to make 197-horsepower scream, you need a light car.
From the beginning Scion said the car was inspired by the Toyota Corolla Sport, otherwise known as the AE 86. The idea being to make driving dynamics sporty enough to match design, all of it reliant on a lightweight frame. To get there, the 2013 Scion FR-S employs an aluminum hood, a traditional trunk instead of a hatch, and a solid roof, which all help it trim down for the scales. Scion promises there will be many ways to customize the 2013 FR-S, staying true to the brand. There’ll be seven initial colors to choose from.
After a few “EFF! ARR! ESS!” chants from the crowd, a little light-show ensued and the magnificent projection screen rose dramatically as the latest Scion drove down a ramp as 1000 pictures simultaneously snapped.
Here’s the deal: the 2013 Scion FR-S looks sharp. We haven’t driven it yet, but our colleagues at Motor Trend have driven a prototype of the Subaru version, and they’re liking it. But we have a feeling that we’re seeing more than the unveiling of a single new car: We’re witnessing the revival of the Japanese sports car. Every Japanese automaker had one if not a stable of proud contenders in the 90s. And magically, at the turn of the millennium, poof! They all turned into pumpkins or something. Gone. Subaru has the BRZ, essentially the same car, and Toyota will badge the FR-S as the GT 86 abroad, a few minor changes to differentiate it from our Scion. But if it’s successful, it’s a sure bet Nissan, Honda and other Japanese heavy hitters will take note. This might be the start of the new generation of Japanese sports car wars.
Game on.
Source: Scion
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Article source: http://blogs.automotive.com/2013-scion-fr-s-debut-revival-of-the-japanese-sports-car-wars-68781.html
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